All brands want to cultivate a loyal customer base. But the digital world is saturated with companies vying for attention. They must find new ways to build an audience.
Is podcasting a good way to attract and secure consumers?
Ginni Saraswati says, “[I]n 2018, roughly 44% of Americans over the age of 12 have listened to a podcast. This statistic increased […] to 50% in 2019, granting a total estimate of roughly 60 million Americans who listen to podcasts each week.” Savvy brands are seeing the potential in podcasts as a powerful tool for marketing.
For a podcast to be memorable and exciting, it needs something special to capture the attention of an audience already distracted and overwhelmed with content. Ginni’s valuable tip for starting your podcast is to recognise that, “the more information you are able to produce for listeners that provide value to some facet of their life, the more likely they are to view your brand or business’s podcast as a reliable source of educational information on the subject matter.”
Read the article by Ginni Saraswati Why Podcasting Is the Most Powerful Business Medium of the Modern Age on SmallBizDaily.