Technology innovations continue to disrupt the way we search online.
One of the emerging trends is voice search optimization. It might feel new, but Google introduced voice search back in 2011 in a move to simplify and streamline user experience.
Voice search technology “listens” when a person speaks and then attempts to process what users want to find. It’s much like a text search, but it requires more sophisticated technology (Natural Language Processing) to get right.
Which mobile voice assistant is used the most?
In digital marketing, voice assistants allow users to perform searches by simply speaking into their device. Think, “Hey, Siri” or “Ok Google”.
PC Magazine researched which mobile voice assistant is most used: Siri comes out tops at 45.64%, followed by Google Assistant at 28.70%, Amazon Alexa at 13.20%, Samsung Bixby at 6.23%, and Microsoft Cortana at 4.88%.
Today, search engine optimization (SEO) strategists advise leveraging voice search to increase web traffic. To do this, you’ll need to know the keywords and keyword phrases that your audience is using with their chosen voice assistant.
Keyword search for your podcast
Essentially, ‘keywords’ are the words people type into a search engine like Google.
Your podcast’s title is your number one keyword. It will most likely determine whether or not your potential audience chooses to engage with it, so always choose a clear and descriptive phrase to stand your best chance of reaching your audience.
“[W]hen it comes to your podcast’s SEO strategy, your keywords and targeted phrases need to match conversational language better, as this is how some 50% of the population could potentially discover your show or brand.” (Ginni Saraswati, Modern Professional “How to Have a Successful Podcast In Line With Current Industry Trends” This means that podcasts could stand to rise above written-word articles for people who are searching with their voice rather than via text.
When creating content for your podcast, stay mindful of your SEO and try to pick one main keyword that will describe each episode. From there, think of your theme, the episode’s structure, and find the best keyword to describe it.